Introducing the all-new Apple TV

Rent from the largest selection of HD movies and HD TV shows. And stream photos and music from your computer to your widescreen TV. Apple TV has been redesigned to be small in size but big on entertainment. Watch Netflix titles instantly. Rent TV shows, commercial free in HD.

http://www.apple.com/appletv

iPod Shuffle
The perfect mix. The new, colorful, clip-and-go iPod shuffle. With buttons, Voice Over, and playlist, it’s the very best of iPod shuffle.

http://www.apple.com/ipodshuffle

iPod Nano
A new way to nano. The new iPod nano with Multi-Touch designed to be easy, intuitive, and fun – just like music. And it’s even smaller, so music can be an even bigger part of just about everything.

http://www.apple.com/ipodnano

iPod Touch
State-of-the-art fun. Just for the fun of it. Share good times with friends over FaceTime. Shoot scenes in HD. Or play games on the highest-resolution with Retina display. iPod touch has so much technology, you’ll forget it’s an iPod.

http://www.apple.com/ipodtouch

Celebrity Nerds: Justin Long jailbreaks his iPhone like a PC guy

With his contract to Apple now a thing of the past, we guess Justin Long’s not the smug, overconsuming Mac archetype we’d always assumed. We’ve gotta give credit to a man who sticks it to his former employer by busting out of the walled garden as demonstrated by the Cydia icon’s appearance on Long’s iPhone during a visit to Jimmy Kimmel Live. Then again, jailbreakme made the process so easy even a hollywood actor could do it, so who knows.

Check the VIDEO

Apple announced 12-core Mac Pro (and revamped quad- and 6-core models) ready to order.

Prices start at $4,999 for a pair of 6-core Xeon Westmere procesors humming along at 2.66GHz, 6GB of memory, a 1TB hard drive, SuperDrive, and ATI Radeon HD 5770 graphics.

More Info: http://www.apple.com/macpro/

Apple releases Safari 5.0.1, Extensions Gallery now open

Safari 5′s extension support just got a whole lot more useful this morning, as Apple’s just released Safari 5.0.1, which enables the feature for end users, and opened its official Extension Gallery. Extensions can be installed from anywhere, but you might think of the Gallery as the App Store for browser add-ons  and it seems decently stocked at launch, with notable entries from Amazon, eBay, Bing, MLB.com, the New York Times, and Twitter. We’d expect that number to grow over time, as extensions are apparently quite simply built in HTML5, CSS and JavaScript.

More Info

http://extensions.apple.com/

Reduce, reuse, recharge.

Introducing the first battery charger designed by Apple. It recharges quickly and uses energy wisely. And it comes with six AA batteries, so you’ll always have plenty of power for your wireless Mac accessories.

More Info
http://www.apple.com/battery-charger

Let your Fingers do the Clicking, Scrolling, and Swiping.

Introducing Magic Trackpad. The First Multi-Touch trackpad for Mac desktop computers.

More Info
http://www.apple.com/magictrackpad

The grand opening of Apple’s new Shanghai store drew large crowds.

More Pictures | Check the Video

Jonathan Ive speaks on the design of iPhone 4: Material Matters

As a designer you can’t help but think about weird stuff. I can’t help but imagine that if curious space aliens with no knowledge of human artifacts came to this planet and went through my apartment, they’d initially find little to distinguish one possession from another. But I’d be willing to wager that it is the iPhone 4, amidst the clutter of objects on my desk, that they would pick up and begin inquisitively licking or running their antennae over or what have you.

The new iPhone is currently the standout object on my desk, this thing that looks like a mere black rectangle from across the room but starts to look like something very different at the range it’s meant to be used at. Holding it, you understand at once why Apple has physical stores; while you can watch iPhone commercials or see print campaigns about its features, when you first hold this exquisitely-crafted object you have a different experience entirely, one that cannot be adequately conveyed in two dimensions. Having seen countless photos of the device in advance, I was still surprised by the real thing when I popped it out of the box and touched it.

“A big part of the experience of a physical object has to do with the materials,” says Jonathan Ive. “[At Apple] we experiment with and explore materials, processing them, learning about the inherent properties of the material–and the process of transforming it from raw material to finished product; for example, understanding exactly how the processes of machining it or grinding it affect it. That understanding, that preoccupation with the materials and processes, is [very] essential to the way we work.”

It is this sort of materials obsession and constant experimentation that led to a decision to use scratch-resistant aluminosilicate glass for the front and back of the phone, as well as developing their own variant of stainless steel to edge the device. When you see the breaks, the three little black reveals that interrupt the band, in photographs, you could be forgiven for assuming you’re seeing three separate strips of metal with gaps in between; but in fact it’s all one piece.

“Those three black splits are co-molded in, and then the band goes through more processes,” Ive points out. “So it’s assembled first, the band, and then the final machining and grinding are performed, so the tolerances are extraordinary…. Whatever people’s feelings are about the actual design of the product is of course subjective. But objectively I can say that the manufacturing tolerances are phenomenal. And we determined this, we designed it from the very beginning to meet those goals.”

The goals have been well-met, and on the subject of phenomenal tolerances, when you see the phone be sure to check out the insanely thin reveal around the hatch for the Micro SIM card on the side; I’ve never seen that kind of tolerance on something I could actually afford to buy. Upon seeing it my first thought was I will never pop that open, because I’m convinced it will never close again. “I assure you, it will,” Ive laughs. “The amount of care that went into that SIM tray is extraordinary. To achieve this kind of build quality is extraordinarily hard work and requires care across so many teams. It demands incredibly close collaboration with experts in certain areas, material sciences and so on.”

That last part reminds me that there must have been a sizeable team behind the iPhone 4, and Ive confirms it, mentioning the importance of collaboration between engineering, manufacturing and design. It is an intense interplay between these fields that can yield mastery of the material, which is where everything starts with this object. “The best design explicitly acknowledges that you cannot disconnect the form from the material–the material informs the form,” says Ive. “It is the polar opposite of working virtually in CAD to create an arbitrary form that you then render as a particular material, annotating a part and saying ‘that’s wood’ and so on. Because when an object’s materials, the materials’ processes and the form are all perfectly aligned, that object has a very real resonance on lots of levels. People recognize that object as authentic and real in a very particular way.”

It is that direct experience, the hands-on, that is the key; like experiencing the iPhone 4 itself, it cannot be done without the physical connection. “It’s very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it,” Ive explains, going on to add that years upon years of making his own models with his own hands is what gave him a deep understanding of the materials he’s worked. “And it’s important to develop that appetite to want to make something, to be inquisitive about the material world, to want to truly understand a material on that level.”

Apple’s new Safari 5 brings support for browser extensions, which the company plans to showcase on its own gallery in a few months.

Web & Utilities

AdBlock

The AdBlock extension is a great way to remove unwanted content from your browsing experience. Download the extension and load your web pages without as many intrusive ads. There’s even beta options to remove Google ads and YouTube ads.

BuiltWith Analysis

The BuiltWith Analysis extension provides an insider look into a website with one click. You can see what JavaScript libraries a site uses, who provides analytics as well as other nitty-gritty details that are totally public, but often obscured in tons of HTML source code.

Invisible Status Bar

Google’s Chrome browser does away with the status bar at the bottom of your window and only shows it when you hover over a link. The Invisible Status Bar extension does the same thing for Safari!

Live CSS Editing

The Live CSS Editing extension provides a quick way to load up a page and test modifications to the CSS in real time.

Bit.ly Shortener

The Safari Bit.ly Shortener extension makes it easy to shorten a URL with Bit.ly. Simply load the URL in your browser and then click the button!

PageSaver

The Svay.com PageSaver extension will, in one click, save the visible portion of a web page as an image and automatically download it into your Downloads folder.

ScribeFire

ScribeFire is an extension for using a centralized place for posting to all of your blogs, supporting a variety of typical blog features including formatting, categories and tags.ScribeFire’s Safari Extension brings support for this right into Safari.

Snapper

Similar to PageSaver, Snapper also saves the currently viewable portion of a website as a PNG and automatically downloads it for you.

Type to Navigate

The Type to Navigate extension is pretty darn cool. If you’re browsing a page and there’s a link you want to follow, just start typing any word that’s contained within it. It’ll highlight the link and then you just press Return to load it. If it’s not the right link, press Command + G to move to the next one.

E-Commerce

Amazon.com Search Bar

If you frequent Amazon.com, you’ll want the Amazon.com Search Bar extension. It’ll add a new Amazon.com bar to Safari giving you one-click access to your shopping cart, wish list, the latest deals and a quick way to search Amazon.com.

InvisibleHand

The InvisibleHand extension will subtly let you know when it finds a cheaper price to a product elsewhere on the Internet. The list of supported retailers is fairly decent for the U.S., UK and Germany, but more are being added frequently.

Social

FaceBlock

The FaceBlock extension blocks all of the annoying ads on Facebook. I always feel a little sadness for the advertisers that are paying for impressions that I never have to see. Oh well.

safari140

This gem of an extension allows you to post directly to Twitter from within Safari. Links are automatically shortened by is.gd.

Share with Facebook

The Share with Facebook extension gives you one-click access to share your current URL with your Facebook account.

Webbla

If you use Webbla for managing your bookmarks, take a look at the Webbla browser extension, which allows you to quickly add or modify them.

YouTube Full Screen

This extension is a great way to enable full-screen support of YouTube videos if you’re using YouTube’s HTML5 player instead of its Flash player.

Productivity

Background Tabs

The Background Tabs extension will allow you to open a new tab in the background by simply pressing the V key.

Gmail Checker

The Gmail Checker extension will give you an icon and badge in your Safari toolbar to show unread messages on your Gmail account. Keep an eye on their website for updates because the next version will support Google Apps users.

GoMBoX

The GoMBoX extension transforms your Google Images experience by showcasing results in a Lightbox overlay, allowing you to see larger versions without having to leave your search results page.

Instapaper

If you love Instapaper, check out Instafari, a simple one-click way to save an article to your Instapaper account.

InstaPaper Greystyled and Article Tools

The Greystyled and Article Tools extensions provide you with a cleaner style for your Instapaper.com account. Once the extension is installed, just visit instapaper.com to see the changes.

Google Reader – Simplified

If you’re a fan of Google Reader and the GreaseMonkey scripts that give it a simplified look, check out Lucidica, an extension that’s based off Helvetireader.

Safari Reload Button

If you’ve ever wanted to move the reload button for Safari out of the URL window and into its own button, the Safari Reload Button extension does just that.

Search Preview

With the Search Preview extension, you can preview the web pages that show up in your search results. This extension works with Google, Bing and Yahoo.

Toodlethings

If you use Toodledo for your task management, the Toodlethings extension re-styles the web interface with clean buttons and easier to read fonts.

For more great extensions, check out the Safari Extensions blog and keep an eye onApple.com for its showcase that’s scheduled to premiere later this summer.